Let’s put it this way: if you’re not using paid social media campaigns, you’re missing out on a massive audience and a highly effective marketing tool. With more than 2.5 billion active users every month and 1 in every 5 page views in the U.S., Facebook is too big to ignore. But, organic reach has diminished significantly for Facebook business pages. While you’re flinging the most fascinating posts ever into the socio-sphere, Facebook is casually toeing them under the rug. [...]

Okay. It’s time for that noontime Facebook post. [cracks knuckles] There’s got to be something exciting to talk about. Do we have any new photos? What happened in the lunchroom yesterday?...maybe I’ll see what other pages are posting…oh, hey, they just posted a video and OMIGOD what is that cat doing with that hairdryer?? And before you know it, you’re down the rabbit hole. Without a post to show for it. Posting regularly on social media is a fun and [...]

Last January, my business partner and I launched The Spark Social, Inc. a social media marketing agency that serves small to medium sized local businesses in and around New England. Prior to merging, we had both owned our own successful agencies, each for many years. We were no strangers to starting businesses. Not to mention, we were in the business of helping others craft and execute marketing strategies of their own. So, you’d be forgiven for thinking that creating a [...]