Why You Can’t Afford to Ignore Your Digital Reputation Any Longer

We added ‘any longer’ to the title of this article for a reason: because it’s likely that you’re well-aware that your business may have a few negative reviews floating around on GoogleMyBusiness, Facebook, Yelp, Indeed…  Whatever, you might be thinking. Sure, there’s some negativity online, but it’s all lies, vendettas, spammers not worth your time. Maybe you’ve responded to a few already and given them a piece of your mind, called them out on their b*llshit so everyone could see [...]

By |2021-03-08T20:53:30+00:00March 8th, 2021|Branding, Online Reputation|0 Comments

The Main Ingredient: 3 Ways to Add Personality to your Social Media Marketing

2020 featured a lot of home-cooked meals for me, which made me even more aware that I should not cook. Like, EVER. I set the smoke alarm off when I made eggs. Luckily, I have a significant other who can cook. I do the grocery shopping instead, but, my role is just as vital. Because it's the ingredients make great meals possible. And if I forget a key ingredient, the meal is not going to be as good. I spend [...]

By |2021-01-14T22:37:30+00:00January 14th, 2021|Branding|0 Comments

The Challenges of Launching a New Brand: Lessons Learned

Last January, my business partner and I launched The Spark Social, Inc. a social media marketing agency that serves small to medium sized local businesses in and around New England. Prior to merging, we had both owned our own successful agencies, each for many years. We were no strangers to starting businesses. Not to mention, we were in the business of helping others craft and execute marketing strategies of their own. So, you’d be forgiven for thinking that creating a [...]

By |2021-01-14T21:37:07+00:00June 18th, 2020|Branding|0 Comments
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