The Challenges of Launching a New Brand: Lessons Learned

By |2021-01-14T21:37:07+00:00June 18th, 2020|Branding|

Last January, my business partner and I launched The Spark Social, Inc. a social media marketing agency that serves small to medium sized local businesses in and around New England. Prior to merging, we had both owned our own successful agencies, each for many years. We were no strangers to starting businesses. Not to mention, we were in the business of helping others craft and execute marketing strategies of their own. So, you’d be forgiven for thinking that creating a [...]