Traditional vs. Digital Advertising – Why It’s Time to Upgrade

By |2024-02-29T19:44:50+00:00February 29th, 2024|Advertising, Facebook, social media|

Sometimes The Spark comes across business owners who tell us they’re too nervous to spend over $1,000 on Facebook Ads, but that they would comfortably spend that same amount on a billboard. Even more, they would be happy if just ONE person converted from that billboard.  Excuse us as we facepalm.  We know that every dollar you spend matters, and it’s crucial to get the maximum impact with those dollars. At the same time, we understand the wow factor when [...]

Make the most of your Q4 marketing budget!

By |2023-09-18T20:44:07+00:00September 18th, 2023|Advertising, Content Marketing, Facebook, Instagram, social media|

September marks the official start of fall with the Autumnal Equinox. The Spark is welcoming the cooler weather (we love a good 'pumpkin latte and flannel day') but despite the drop in temps outside, we are not letting our marketing efforts cool down. In fact, we're here to remind you that Q4 is the time to turn up the heat on your marketing efforts. Now is the time to reset before the hectic holiday season and end-of-year craziness. Take a [...]

Spark Marketing Predictions for 2022

By |2021-12-29T17:55:43+00:00December 29th, 2021|Advertising, Content Marketing, social media, Uncategorized|

  The final days of 2021 are upon us. Even if we’re STILL trying to wrap our heads around the fact that 2019 will soon be 3 YEARS behind us, that hasn’t stopped us from forging forward into 2022 with 🔥 goals and bomb @$$ strategies in mind! If you’re wondering what you should focus your marketing efforts on after cheers-ing champagne this weekend, check out our latest blog ASAP! ⬇️   1) Own. That. $hit. Business Owners: Forget Third-Party [...]

Taking Photos with Your Phone 101 – Simple Tricks to Take Scroll-Stopping Pics

By |2021-10-05T15:25:13+00:00October 5th, 2021|social media, Uncategorized|

Your new assignment has come down; you’ve been selected to be the official “photo-taker” for your company’s social media accounts. Business meetings, events, employee birthdays, and other occasions; it’s all on you to document with your smartphone!  Gulp. Time to panic, right? Never, when you’ve got The Spark on your side! We’re sharing some of the most common problems when taking mobile pictures to help relieve your newly acquired pressure. First, some tips before you even open that Camera app:  [...]

You Can’t Afford to Ignore Your Digital Reputation Any Longer

By |2021-05-12T00:09:01+00:00March 8th, 2021|Branding, Online Reputation|

We added ‘any longer' to the title of this article for a reason: because it’s likely that you’re well-aware that your business may have a few negative reviews floating around on GoogleMyBusiness, Facebook, Yelp, Indeed…  "Whatever", you might be thinking. Sure, there’s some negativity online, but it’s all lies, vendettas, spammers not worth your time. Maybe you’ve responded to a few already and given them a piece of your mind, called them out on their b*llshit so everyone could see [...]

4 Tips to Maximize your Company’s Presence on Twitter

By |2021-02-04T16:53:55+00:00February 2nd, 2021|social media, Twitter|

If you’re looking to take a new approach to marketing in 2021, Twitter can be a fantastic resource to find customers and followers!  Twitter is the  #1 platform for discovery, with 79% of people on Twitter seeking to discover what’s new, making it a great platform to reach out to your ideal client or customer and find out WHAT THEY WANT.  I find that most businesses will dig their heels in when we bring up Twitter, with worries of online [...]

The Main Ingredient: 3 Ways to Add Personality to your Social Media Marketing

By |2021-01-14T22:37:30+00:00January 14th, 2021|Branding|

2020 featured a lot of home-cooked meals for me, which made me even more aware that I should not cook. Like, EVER. I set the smoke alarm off when I made eggs. Luckily, I have a significant other who can cook. I do the grocery shopping instead, but, my role is just as vital. Because it's the ingredients make great meals possible. And if I forget a key ingredient, the meal is not going to be as good. I spend [...]

How To Use Instagram To Market Your Small Business

By |2021-01-12T17:13:33+00:00January 6th, 2021|Instagram, social media|

On Instagram, you’re bombarded with celebrities who market the newest and latest and get a million likes in the process. Meanwhile, you spend hours trying to come up with an amazing interactive post for your product, but only get ten likes for your effort.  We understand your frustration; we’ve been there!  Using Instagram to market your business is a smart way to engage your target audience and showcase your company brand, but you need to know the strategies to take [...]

Ways to Adjust Your Marketing Message During the COVID-19 Pandemic

By |2020-12-11T17:58:36+00:00December 11th, 2020|Content Marketing|

The last few months have been crazy for consumers and business owners across the country, not to mention the rest of the world. We’ve seen a lot change rapidly, and we’re all doing our best to navigate it. Business owners, especially, have had a difficult time: not only are they dealing with this pandemic for themselves and their families, but for their businesses, their customers, and their employees. Many businesses have done a great job at pivoting not only their [...]

3 Facebook Tips for Small Businesses

By |2021-02-02T13:55:51+00:00October 20th, 2020|Facebook, social media|

Marketing your small business can seem a little overwhelming, especially if you don’t have a massive budget or team of experts guiding you along the way. Here are some simple things you can do right now to take your marketing efforts to the nexel level and set your business up for success without breaking the bank.   1. Spy on your competitors with Facebook Ad Library Have you ever wondered how your competitors are marketing to their customers? One of [...]

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