Why You Can’t Afford to Ignore Your Digital Reputation Any Longer

By |2021-03-08T20:53:30+00:00March 8th, 2021|Branding, Online Reputation|

We added ‘any longer’ to the title of this article for a reason: because it’s likely that you’re well-aware that your business may have a few negative reviews floating around on GoogleMyBusiness, Facebook, Yelp, Indeed…  Whatever, you might be thinking. Sure, there’s some negativity online, but it’s all lies, vendettas, spammers not worth your time. Maybe you’ve responded to a few already and given them a piece of your mind, called them out on their b*llshit so everyone could see [...]

4 Tips to Maximize your Company’s Presence on Twitter

By |2021-02-04T16:53:55+00:00February 2nd, 2021|social media, Twitter|

If you’re looking to take a new approach to marketing in 2021, Twitter can be a fantastic resource to find customers and followers!  Twitter is the  #1 platform for discovery, with 79% of people on Twitter seeking to discover what’s new, making it a great platform to reach out to your ideal client or customer and find out WHAT THEY WANT.  I find that most businesses will dig their heels in when we bring up Twitter, with worries of online [...]

The Main Ingredient: 3 Ways to Add Personality to your Social Media Marketing

By |2021-01-14T22:37:30+00:00January 14th, 2021|Branding|

2020 featured a lot of home-cooked meals for me, which made me even more aware that I should not cook. Like, EVER. I set the smoke alarm off when I made eggs. Luckily, I have a significant other who can cook. I do the grocery shopping instead, but, my role is just as vital. Because it's the ingredients make great meals possible. And if I forget a key ingredient, the meal is not going to be as good. I spend [...]

How To Use Instagram To Market Your Small Business

By |2021-01-12T17:13:33+00:00January 6th, 2021|Instagram, social media|

On Instagram, you’re bombarded with celebrities who market the newest and latest and get a million likes in the process. Meanwhile, you spend hours trying to come up with an amazing interactive post for your product, but only get ten likes for your effort.  We understand your frustration; we’ve been there!  Using Instagram to market your business is a smart way to engage your target audience and showcase your company brand, but you need to know the strategies to take [...]

Ways to Adjust Your Marketing Message During the COVID-19 Pandemic

By |2020-12-11T17:58:36+00:00December 11th, 2020|Content Marketing|

The last few months have been crazy for consumers and business owners across the country, not to mention the rest of the world. We’ve seen a lot change rapidly, and we’re all doing our best to navigate it. Business owners, especially, have had a difficult time: not only are they dealing with this pandemic for themselves and their families, but for their businesses, their customers, and their employees. Many businesses have done a great job at pivoting not only their [...]

3 Facebook Tips for Small Businesses

By |2021-02-02T13:55:51+00:00October 20th, 2020|Facebook, social media|

Marketing your small business can seem a little overwhelming, especially if you don’t have a massive budget or team of experts guiding you along the way. Here are some simple things you can do right now to take your marketing efforts to the nexel level and set your business up for success without breaking the bank.   1. Spy on your competitors with Facebook Ad Library Have you ever wondered how your competitors are marketing to their customers? One of [...]

Should You be Using Paid Social Media Campaigns for Your Business?

By |2021-01-14T21:36:26+00:00June 18th, 2020|social media|

Let’s put it this way: if you’re not using paid social media campaigns, you’re missing out on a massive audience and a highly effective marketing tool. With more than 2.5 billion active users every month and 1 in every 5 page views in the U.S., Facebook is too big to ignore. But, organic reach has diminished significantly for Facebook business pages. While you’re flinging the most fascinating posts ever into the socio-sphere, Facebook is casually toeing them under the rug. [...]

9 Quick Tricks to Fill Your Social Media Calendar

By |2021-01-14T21:37:19+00:00June 18th, 2020|Content Marketing, social media|

Okay. It’s time for that noontime Facebook post. [cracks knuckles] There’s got to be something exciting to talk about. Do we have any new photos? What happened in the lunchroom yesterday?...maybe I’ll see what other pages are posting…oh, hey, they just posted a video and OMIGOD what is that cat doing with that hairdryer?? And before you know it, you’re down the rabbit hole. Without a post to show for it. Posting regularly on social media is a fun and [...]

The Challenges of Launching a New Brand: Lessons Learned

By |2021-01-14T21:37:07+00:00June 18th, 2020|Branding|

Last January, my business partner and I launched The Spark Social, Inc. a social media marketing agency that serves small to medium sized local businesses in and around New England. Prior to merging, we had both owned our own successful agencies, each for many years. We were no strangers to starting businesses. Not to mention, we were in the business of helping others craft and execute marketing strategies of their own. So, you’d be forgiven for thinking that creating a [...]

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