About Alicia Piazza

"My passion for my job stems from seeing client success brought on by innovative, creative & custom approaches to marketing. I have over 8 years of media experience which includes media buying, print, direct mail, event marketing, and all aspects of social media and digital marketing."

Traditional vs. Digital Advertising – Why It’s Time to Upgrade

Sometimes The Spark comes across business owners who tell us they’re too nervous to spend over $1,000 on Facebook Ads, but that they would comfortably spend that same amount on a billboard. Even more, they would be happy if just ONE person converted from that billboard.  Excuse us as we facepalm.  We know that every dollar you spend matters, and it’s crucial to get the maximum impact with those dollars. At the same time, we understand the wow factor when [...]

By |2024-02-29T19:44:50+00:00February 29th, 2024|Advertising, Facebook, social media|0 Comments

Make the most of your Q4 marketing budget!

September marks the official start of fall with the Autumnal Equinox. The Spark is welcoming the cooler weather (we love a good 'pumpkin latte and flannel day') but despite the drop in temps outside, we are not letting our marketing efforts cool down. In fact, we're here to remind you that Q4 is the time to turn up the heat on your marketing efforts. Now is the time to reset before the hectic holiday season and end-of-year craziness. Take a [...]

Spark Marketing Predictions for 2022

  The final days of 2021 are upon us. Even if we’re STILL trying to wrap our heads around the fact that 2019 will soon be 3 YEARS behind us, that hasn’t stopped us from forging forward into 2022 with 🔥 goals and bomb @$$ strategies in mind! If you’re wondering what you should focus your marketing efforts on after cheers-ing champagne this weekend, check out our latest blog ASAP! ⬇️   1) Own. That. $hit. Business Owners: Forget Third-Party [...]

The Main Ingredient: 3 Ways to Add Personality to your Social Media Marketing

2020 featured a lot of home-cooked meals for me, which made me even more aware that I should not cook. Like, EVER. I set the smoke alarm off when I made eggs. Luckily, I have a significant other who can cook. I do the grocery shopping instead, but, my role is just as vital. Because it's the ingredients make great meals possible. And if I forget a key ingredient, the meal is not going to be as good. I spend [...]

By |2021-01-14T22:37:30+00:00January 14th, 2021|Branding|0 Comments

Should You be Using Paid Social Media Campaigns for Your Business?

Let’s put it this way: if you’re not using paid social media campaigns, you’re missing out on a massive audience and a highly effective marketing tool. With more than 2.5 billion active users every month and 1 in every 5 page views in the U.S., Facebook is too big to ignore. But, organic reach has diminished significantly for Facebook business pages. While you’re flinging the most fascinating posts ever into the socio-sphere, Facebook is casually toeing them under the rug. [...]

By |2021-01-14T21:36:26+00:00June 18th, 2020|social media|0 Comments
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