Sometimes The Spark comes across business owners who tell us they’re too nervous to spend over $1,000 dollars on a Facebook Ad, but that they would comfortably spend that same amount on a billboard. Even more, they would be happy if just ONE person converted from that billboard.  Excuse us as we facepalm.  We know that every dollar you spend matters, and it’s crucial to get the maximum impact with those dollars. At the same time, we understand the wow [...]