September marks the official start of fall with the Autumnal Equinox. The Spark is welcoming the cooler weather (we love a good 'pumpkin latte and flannel day') but despite the drop in temps outside, we are not letting our marketing efforts cool down. In fact, we're here to remind you that Q4 is the time to turn up the heat on your marketing efforts. Now is the time to reset before the hectic holiday season and end-of-year craziness. Take a [...]
The final days of 2021 are upon us. Even if we’re STILL trying to wrap our heads around the fact that 2019 will soon be 3 YEARS behind us, that hasn’t stopped us from forging forward into 2022 with 🔥 goals and bomb @$$ strategies in mind! If you’re wondering what you should focus your marketing efforts on after cheers-ing champagne this weekend, check out our latest blog ASAP! ⬇️ 1) Own. That. $hit. Business Owners: Forget Third-Party [...]
Your new assignment has come down; you’ve been selected to be the official “photo-taker” for your company’s social media accounts. Business meetings, events, employee birthdays, and other occasions; it’s all on you to document with your smartphone! Gulp. Time to panic, right? Never, when you’ve got The Spark on your side! We’re sharing some of the most common problems when taking mobile pictures to help relieve your newly acquired pressure. First, some tips before you even open that Camera app: [...]
Sometimes The Spark comes across business owners who tell us they’re too nervous to spend over $1,000 dollars on a Facebook Ad, but that they would comfortably spend that same amount on a billboard. Even more, they would be happy if just ONE person converted from that billboard. Excuse us as we facepalm. We know that every dollar you spend matters, and it’s crucial to get the maximum impact with those dollars. At the same time, we understand the wow [...]
On Instagram, you’re bombarded with celebrities who market the newest and latest and get a million likes in the process. Meanwhile, you spend hours trying to come up with an amazing interactive post for your product, but only get ten likes for your effort. We understand your frustration; we’ve been there! Using Instagram to market your business is a smart way to engage your target audience and showcase your company brand, but you need to know the strategies to take [...]
Let’s put it this way: if you’re not using paid social media campaigns, you’re missing out on a massive audience and a highly effective marketing tool. With more than 2.5 billion active users every month and 1 in every 5 page views in the U.S., Facebook is too big to ignore. But, organic reach has diminished significantly for Facebook business pages. While you’re flinging the most fascinating posts ever into the socio-sphere, Facebook is casually toeing them under the rug. [...]
Okay. It’s time for that noontime Facebook post. [cracks knuckles] There’s got to be something exciting to talk about. Do we have any new photos? What happened in the lunchroom yesterday?...maybe I’ll see what other pages are posting…oh, hey, they just posted a video and OMIGOD what is that cat doing with that hairdryer?? And before you know it, you’re down the rabbit hole. Without a post to show for it. Posting regularly on social media is a fun and [...]
Last January, my business partner and I launched The Spark Social, Inc. a social media marketing agency that serves small to medium sized local businesses in and around New England. Prior to merging, we had both owned our own successful agencies, each for many years. We were no strangers to starting businesses. Not to mention, we were in the business of helping others craft and execute marketing strategies of their own. So, you’d be forgiven for thinking that creating a [...]
