September marks the official start of fall with the Autumnal Equinox. The Spark is welcoming the cooler weather (we love a good 'pumpkin latte and flannel day') but despite the drop in temps outside, we are not letting our marketing efforts cool down. In fact, we're here to remind you that Q4 is the time to turn up the heat on your marketing efforts. Now is the time to reset before the hectic holiday season and end-of-year craziness. Take a [...]
The final days of 2021 are upon us. Even if we’re STILL trying to wrap our heads around the fact that 2019 will soon be 3 YEARS behind us, that hasn’t stopped us from forging forward into 2022 with 🔥 goals and bomb @$$ strategies in mind! If you’re wondering what you should focus your marketing efforts on after cheers-ing champagne this weekend, check out our latest blog ASAP! ⬇️ 1) Own. That. $hit. Business Owners: Forget Third-Party [...]
If you’re looking to take a new approach to marketing in 2021, Twitter can be a fantastic resource to find customers and followers! Twitter is the #1 platform for discovery, with 79% of people on Twitter seeking to discover what’s new, making it a great platform to reach out to your ideal client or customer and find out WHAT THEY WANT. I find that most businesses will dig their heels in when we bring up Twitter, with worries of online [...]
On Instagram, you’re bombarded with celebrities who market the newest and latest and get a million likes in the process. Meanwhile, you spend hours trying to come up with an amazing interactive post for your product, but only get ten likes for your effort. We understand your frustration; we’ve been there! Using Instagram to market your business is a smart way to engage your target audience and showcase your company brand, but you need to know the strategies to take [...]
The last few months have been crazy for consumers and business owners across the country, not to mention the rest of the world. We’ve seen a lot change rapidly, and we’re all doing our best to navigate it. Business owners, especially, have had a difficult time: not only are they dealing with this pandemic for themselves and their families, but for their businesses, their customers, and their employees. Many businesses have done a great job at pivoting not only their [...]
Marketing your small business can seem a little overwhelming, especially if you don’t have a massive budget or team of experts guiding you along the way. Here are some simple things you can do right now to take your marketing efforts to the nexel level and set your business up for success without breaking the bank. 1. Spy on your competitors with Facebook Ad Library Have you ever wondered how your competitors are marketing to their customers? One of [...]
Let’s put it this way: if you’re not using paid social media campaigns, you’re missing out on a massive audience and a highly effective marketing tool. With more than 2.5 billion active users every month and 1 in every 5 page views in the U.S., Facebook is too big to ignore. But, organic reach has diminished significantly for Facebook business pages. While you’re flinging the most fascinating posts ever into the socio-sphere, Facebook is casually toeing them under the rug. [...]
Okay. It’s time for that noontime Facebook post. [cracks knuckles] There’s got to be something exciting to talk about. Do we have any new photos? What happened in the lunchroom yesterday?...maybe I’ll see what other pages are posting…oh, hey, they just posted a video and OMIGOD what is that cat doing with that hairdryer?? And before you know it, you’re down the rabbit hole. Without a post to show for it. Posting regularly on social media is a fun and [...]
Last January, my business partner and I launched The Spark Social, Inc. a social media marketing agency that serves small to medium sized local businesses in and around New England. Prior to merging, we had both owned our own successful agencies, each for many years. We were no strangers to starting businesses. Not to mention, we were in the business of helping others craft and execute marketing strategies of their own. So, you’d be forgiven for thinking that creating a [...]
