Let’s talk ethics. AI-generated content is everywhere, and yes, it can save time and spark creativity. But before you plug your next week of Instagram captions into a bot, let’s hit pause and talk about the ethical use of AI in social media posts. When it comes to building trust and growing your business online, how your content gets created matters just as much as what it says. 1. Bias Is Baked In AI tools are only as good as [...]
If you’re looking to take a new approach to marketing in 2021, Twitter can be a fantastic resource to find customers and followers! Twitter is the #1 platform for discovery, with 79% of people on Twitter seeking to discover what’s new, making it a great platform to reach out to your ideal client or customer and find out WHAT THEY WANT. I find that most businesses will dig their heels in when we bring up Twitter, with worries of online [...]
2020 featured a lot of home-cooked meals for me, which made me even more aware that I should not cook. Like, EVER. I set the smoke alarm off when I made eggs. Luckily, I have a significant other who can cook. I do the grocery shopping instead, but, my role is just as vital. Because it's the ingredients make great meals possible. And if I forget a key ingredient, the meal is not going to be as good. I spend [...]
The last few months have been crazy for consumers and business owners across the country, not to mention the rest of the world. We’ve seen a lot change rapidly, and we’re all doing our best to navigate it. Business owners, especially, have had a difficult time: not only are they dealing with this pandemic for themselves and their families, but for their businesses, their customers, and their employees. Many businesses have done a great job at pivoting not only their [...]
