September marks the official start of fall with the Autumnal Equinox. The Spark is welcoming the cooler weather (we love a good ‘pumpkin latte and flannel day’) but despite the drop in temps outside, we are not letting our marketing efforts cool down.
In fact, we’re here to remind you that Q4 is the time to turn up the heat on your marketing efforts.
Now is the time to reset before the hectic holiday season and end-of-year craziness. Take a moment to set your business up for Q4 success (when consumers traditionally spend the most).
BONUS: plan your fourth quarter right and you can help your end-of-year taxes by investing in marketing. (Yes, marketing is a write-off.) **We’re not accountants, though, so check with yours during tax time!
Here’s how you can turn over a new leaf and revamp your marketing this fall:
Reflect
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Look back on successes and shortcomings over the past quarter. Figure out what has worked well, where there is room to grow, and where there is untapped potential.
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Dig into the data and notice trends within your audiences, platforms, and types of content. If you have no idea where to start, The Spark Social is here to help you! We offer free social media audits and free consultation calls – book here today!
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It is also helpful to analyze customer feedback and listen to authentic criticism and suggestions from people who know your business. Both positive and negative feedback can provide insightful ideas and helpful knowledge to motivate change.
Refocus
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Establish clear goals for the next three months. What do you want to accomplish by the end of 2023? What steps will you take to get there?
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Evaluate, update, and potentially redefine your customer profile to more closely align with your goals. This will provide a better sense of direction, helping you focus your efforts and create personalized content that will actually resonate. By refocusing on the basics, you can maximize your marketing potential!
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Review your Q4 budget and make the most of your marketing/advertising spending. During these last three months of the year, it is the perfect time to invest in your own success and reach your goals. Depending on your individual goals and capacity, The Spark will work with you to maximize your potential for the end of 2023 and beyond!
Refresh
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Revamp your visuals and create consistency across all platforms with your photo and video content. Lean on your strengths and continue doing what you know works, but also step outside your comfort zone and try new things! Try video content, if you have not already.
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We challenge you to create a short TikTok or Reel on Instagram.
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Or even a quick educational video on Facebook. Short-form video continues to be one of the most authentic ways to engage your audience
Not sure how to start reflecting on your data? Feeling stuck with refreshing your content and ads? The Spark team is here, pumpkin spice latte in hand, ready to help! Talk to us about your video content, blogs, SEO, and social media.
