Digital marketing for small businesses is more crucial than ever, and the competition is fierce. So, what can your small business do to stand out and increase your customer count in 2024? Spoiler alert: it’s not more print ads.

First, businesses must create a digital marketing strategy, and then review it annually. Gone are the days of throwing more money at your print ad campaigns or boosting your direct mail budget. A digital strategy will be your cornerstone for successfully generating leads that convert to customers in 2024.

You’ll want to identify where your target audience can be found online and how you can best reach them. Then you’ll need to figure out how to set your business apart from the competition, attract new potential customers, and convert them to lifelong brand ambassadors. Your strategy should also outline how much to spend on different digital marketing tactics and platforms and how you will track results (hello, return on investment!).

With new digital marketing platforms and social channels popping up all the time, this last part of your strategy might feel overwhelming. But hey, who said running a business was easy?

While every digital marketing campaign should be tailored, we can share with you our top 5 digital advertising recommendations that we are using for our clients in 2024. Ready to ditch the dinosaur methods and get results? Let’s dive in.


1. Invest in Reputation and Review Management

Asking for referrals or splurging on advertising without increasing and managing your positive online reviews is like throwing money into a black hole. It’s not enough to casually ask a customer to leave feedback online; your business needs an automated review system that follows up with customers consistently via text or email. After that, you must monitor and respond to all reviews to keep your online reputation spotless (because trust us, your future customers are checking!). So, unless you enjoy wasting money, be sure your reputation management game is on point.

2. Start Your Google & Social Media Advertising

Running ads on platforms like Google, Facebook, and Instagram can help you reach your ideal customers. Use the targeting options to narrow your audience based on demographics, interests, and behavior. Send them to a high-converting landing page, because why settle for mediocre results?

Your budget should be tailored to ensure cost-effective results—yes, even for you. With customized digital campaigns, you’ll see increased traffic, growth for your email database, and most importantly, new calls and inquiries. So, stop twiddling your thumbs and leverage digital advertising platforms to grow your business!

3. Create a Personalized Experience with Email & SMS Marketing

Build a robust email list through opt-in forms on your website, blog, and social media channels. Because, let’s face it, your generic mass emails are just cluttering inboxes. Nurture leads with personalized and relevant content, including newsletters, updates, and exclusive offers. When done well, email marketing can engage current customers and entice new ones. So, stop spamming and start strategizing!

4. Get Found Using Search Engine Optimization (SEO)

Optimize your website and content for search engine indexing to increase organic traffic and capture leads actively searching for what you offer. Focus on relevant keywords, quality content, and a user-friendly website experience. If you’re unsure your website is SEO-friendly, reach out and we’ll help you with a free audit. Because if you’re not showing up in search results, your competition is!

5. Leverage Social Media Partnerships

Influencers and ‘collabs’ aren’t just for foodies and fashionistas! Start building relationships with influencers and businesses that complement yours. Collaborate on projects, swap guest posts, and get creative together. You’ll reach new audiences and have some fun new content to share too!
BONUS recommendation – track your results!

Having a digital marketing strategy is just the tip of the iceberg. Staying consistent and tracking your results are the keys to successful lead generation, regardless of the platform.

Without a digital strategy, you might as well be building a house on quicksand. So, keep an eye on what’s working- and what’s not. It’s not rocket science—just good business sense!