Let’s talk ethics. AI-generated content is everywhere, and yes, it can save time and spark creativity. But before you plug your next week of Instagram captions into a bot, let’s hit pause and talk about the ethical use of AI in social media posts. When it comes to building trust and growing your business online, how your content gets created matters just as much as what it says. 1. Bias Is Baked In AI tools are only as good as [...]
Welcome to The Spark's guide to creating five engaging posts that will transform your social media game! We understand the importance of creating captivating content that sparks connections, engages your audience, and leaves a lasting impression. Join us as we delve into five engaging posts to help you ignite your social media content strategy today. 1. Team Highlights: Showcase the magic behind the scenes! Share snapshots of your fantastic team members hard at work or celebrating milestones. Let your [...]
The holiday season is like a marathon—except instead of running, you’re swimming through an endless sea of ads, deals, and desperate competitors. For small businesses, the challenge is real: HOW do you make your paid advertising stand out when every brand from Amazon to your Aunt Linda’s Etsy shop is screaming for attention? Fear not! Here are five tips to help you nail your paid ad strategy from Halloween through New Year’s: 1. Start Early, or Get Left Behind Still [...]
Digital marketing for small businesses is more crucial than ever, and the competition is fierce. So, what can your small business do to stand out and increase your customer count in 2024? Spoiler alert: it’s not more print ads. First, businesses must create a digital marketing strategy, and then review it annually. Gone are the days of throwing more money at your print ad campaigns or boosting your direct mail budget. A digital strategy will be your cornerstone for successfully [...]
We get it - it’s summer and all you want to do is be on the beach enjoying the season - tbh we feel the same way! But how can you keep your business growing without being tied to a computer? Don't worry, we've got your back! Sometimes, all it takes are a few small tweaks to boost your marketing strategy. Keep your booty at the beach and start boosting your marketing efforts today: 1. Update Your Social Media [...]
Sometimes The Spark comes across business owners who tell us they’re too nervous to spend over $1,000 on Facebook Ads, but that they would comfortably spend that same amount on a billboard. Even more, they would be happy if just ONE person converted from that billboard. Excuse us as we facepalm. We know that every dollar you spend matters, and it’s crucial to get the maximum impact with those dollars. At the same time, we understand the wow factor when [...]
September marks the official start of fall with the Autumnal Equinox. The Spark is welcoming the cooler weather (we love a good 'pumpkin latte and flannel day') but despite the drop in temps outside, we are not letting our marketing efforts cool down. In fact, we're here to remind you that Q4 is the time to turn up the heat on your marketing efforts. Now is the time to reset before the hectic holiday season and end-of-year craziness. Take a [...]
The final days of 2021 are upon us. Even if we’re STILL trying to wrap our heads around the fact that 2019 will soon be 3 YEARS behind us, that hasn’t stopped us from forging forward into 2022 with 🔥 goals and bomb @$$ strategies in mind! If you’re wondering what you should focus your marketing efforts on after cheers-ing champagne this weekend, check out our latest blog ASAP! ⬇️ 1) Own. That. $hit. Business Owners: Forget Third-Party [...]
Your new assignment has come down; you’ve been selected to be the official “photo-taker” for your company’s social media accounts. Business meetings, events, employee birthdays, and other occasions; it’s all on you to document with your smartphone! Gulp. Time to panic, right? Never, when you’ve got The Spark on your side! We’re sharing some of the most common problems when taking mobile pictures to help relieve your newly acquired pressure. First, some tips before you even open that Camera app: [...]
We added ‘any longer' to the title of this article for a reason: because it’s likely that you’re well-aware that your business may have a few negative reviews floating around on GoogleMyBusiness, Facebook, Yelp, Indeed… "Whatever", you might be thinking. Sure, there’s some negativity online, but it’s all lies, vendettas, spammers not worth your time. Maybe you’ve responded to a few already and given them a piece of your mind, called them out on their b*llshit so everyone could see [...]
